NutraMist Web 2.0 Meets Energy Drinks 2.0.

http://www.nutramistproducts.com/energy/index.php

Redwood City, CA and Benecia, CA (PRWEB) October 17, 2007 -- Renkoo announced a promotion with SmartPower Smart Energy Drinks on Renkoo's Booze Mail application. Booze Mail is an application that enables a person to send a virtual drink and a note to his or her friends, selecting from a large assortment of beverages including energy drinks, soft drinks, spirits and wine. By daily usage, Booze Mail ranks among the Top 20 out of over 5,000 applications available to users on Facebook Platform. In Booze Mail's first four months, its users have sent over 150 million virtual drinks to 25 million people worldwide, on Facebook alone.

SmartPower sponsored six featured virtual drinks on Booze Mail, each named after real-world recipes using SmartPower's Smart Energy Drink, and three virtual drinks of which have been released to date. SmartPower is also providing a $200,000 coupon giveaway to Booze Mail's users who enter before the deadline on October 21, 2007, redeemable in real-world SmartPower Smart Energy Drink products. "Renkoo uses its virtual social community to enhance the user's physical community experience -- so it makes sense that they use virtual drinks to enhance the user's physical drink experience and help us to engage in viral marketing in the fastest, most efficient, targeted, and reliable way possible in today's marketplace," said Mark Lewis, CEO of Smart Energy Enterprises, Inc., makers of SmartPower.

In the first day of release, Booze Mail users sent over 350,000 virtual drinks based on SmartPower's real world drinks. One of these drinks, "Blue Lightning," whose recipe includes SmartPower, set a new record for "most drinks sent" for a new drink release on Booze Mail. Renkoo sees this as just one example of the numerous opportunities to incorporate real world brands into its popular applications on social networks. Adam Rifkin, Renkoo's CEO said, "Booze Mail, and Renkoo's other applications, are all designed to expose real products to online consumers. This benefits users, who can discover new real-world products, and it benefits advertisers by helping them reach their targeted audience."